AI search is changing b2b buyer behavior A CFO at a $2B PE firm needs a new portfolio monitoring solution. An analyst at a $4 bil private credit shop needs a better way to manage their loan docs A CIO at a $600 mil Nordic family office needs a new portfolio management system. A deal team partner at a $250 mil VC needs a better way to manage their deal pipeline.  Instead of calling vendors or asking for referrals, each of them opens ChatGPT and asks what the best solutions are