new report: The big story is that GPs aren't just buying software anymore - they're investing in and co-building the infrastructure they'll run on as the industry scales past the next $13 trillion in AUM.

The CFO at a private capital firm may not log in daily, but they decide whether your platform gets bought. No matter how enthusiastic the end users in investor relations, finance, or the deal team are, your deal won’t cross the finish line without the CFO’s approval. Why? They are the gatekeepers of operational integrity, cost discipline, and regulatory risk. If your product doesn’t check every box—on ROI, implementation effort, security, and audit readiness—it’s not going an

Andre discusses the opportunities for technology firms when the markets go sideways.

Buyer personas are a critical part of marketing to the private capital industry.