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How to Get to “Yes” When Selling to a Private Equity CFO
The CFO at a private capital firm may not be the one logging in daily, but they’re absolutely the one deciding whether your platform gets...
4 min read


Turning up the tech in times of uncertainty
Andre discusses the opportunities for technology firms when the markets go sideways.
1 min read


Connecting with GPs: The Essential Role of Buyer Personas in Marketing
Buyer personas are a critical part of marketing to the private capital industry.
3 min read
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